Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Danny Groner– Enjoy!
You’re probably familiar with gifs. You see them in stray articles on social-media-minded sites like BuzzFeed. They are playful and lighthearted. And when you’re in the mood for that, they can really hit home. But as the lines […]
The bad news: Good content does not necessarily sell itself.
The good news: Content marketers, like me, still have a job.
Most businesses do not have the time or money to devote to effective content marketing campaigns. If they do put money into it they want to see results. Unfortunately, there is no guarantee that your […]
Employees and even executives sometimes start to think about their customers with an “us vs. them” mentality, particularly in times of stress—during, say, the busy holiday season or when a customer has a complaint. That’s a dangerous mindset, especially if it becomes habitual.
Competitive advantage these days demands customer-centricity. The more customers your organizations can […]
Email marketing is a very effective way to keep your core audience engaged. Forget about an auto responder that fires off a prewritten sequence of emails to every subscriber on your list – or that continues to hammer a subscriber until a purchase is made or he or she opts out.
An email newsletter should […]
Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine […]
Social media may have been thought of as a fad even up to 2-3 years ago, but it is apparent now that networks like Facebook, LinkedIn, and Twitter can be major sales drivers for small businesses.
By targeting your messaging to your specific niche or local area, social media can be a great way to […]
It’s an old bias but a telling one. Finance, procurement and purchasing leaders accuse marketers of only spending money. Marketers accuse finance, procurement and purchasing leaders of only counting it. It’s another re-run of the analytical versus emotive debate yet it has the potential to carry deep bias into decision-making. As my colleague Brad […]
To get people to share your content online, you need to do more than just ask them to do so. The reality is that the content that you just tweeted, posted, uploaded, or published has to be deemed shareable for it to be… well, shared.
So, what makes content share-worthy?
Here’s a look at three traits […]
These 7 Tips Will Supercharge Your Social Media Marketing
For several years running, Americans have chosen to spend more time in social media than anywhere else on the Web. Marketers recognize the opportunity; 86% indicate that social media is important for their business. Yet 88% still want to know more about the most effective social tactics and […]
There is reason why marketers are flocking to social media to help with lead generation efforts- everyone is logged on. In fact, a 2013 study from Pew Research found that 73% of online adults use social networking sites.
Setting aside the sheer number of people logged into social networking here are some big reasons to […]
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