12 02, 2015

Small Business Branding. Possible…?

Large companies the world over have long recognized the value of creating a brand. To most small business owners however, branding their business is something they only dream of as they think it’s just not possible to do with their small budgets. But even a small business can benefit from the impact of having […]

9 02, 2015

4 ways to make customers fall in love with your services

Valentine’s Day is just around the corner — and it’s time to show the most important person in your small business some love — your customer.
Sure your relationship was exciting at first. You were thrilled to see that new someone. You went the extra mile in service, wooed with sign-up bonuses and introductory offers. […]

4 02, 2015

Measure How Much Customers Love Your Brand

How do you measure love? Beyond the supermarket magazine or social media “quiz” that we’ve probably all taken, you really can’t. It’s a feeling. You just know.

But when thinking about a brand’s relationship with consumers, the marketer in me needs something more concrete. I need to know how many of my consumers are in […]

13 01, 2015

Five tips for building your brand

Building a brand is a strategic process.
The objective is to create a positive market perception for your business. Here are five simple steps to follow.
1. Think long term. If you are success-driven, you imagine what your business will look like 10 years down the line. Your core brand positioning must appeal to the […]

2 12, 2014

Tips for getting started with digital marketing

One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every […]

31 07, 2014

3 Tips for Updating Your Logo

To make a strong first impression on consumers, businesses need an impactful logo.
Despite the importance of a logo, businesses with just a handful of employees often struggle to design a memorable one with their limited budgets.
A new study from Endurance International Group, a cloud-based platform solutions provider, discovered that 15 percent of small businesses with […]

30 07, 2014

When Customer Loyalty Isn’t Enough, Turn to Word-of-Mouth

There’s no question that customer loyalty matters. According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources of revenue for 80 percent of small businesses. But are you focusing enough on the latter to sustain business growth?
While investing in remarketing campaigns and loyalty programs is […]

18 07, 2014

Build Your Personal Brand With Content

Building your own personal brand can benefit you in ways you hadn’t imagined.
Personal branding: It sounds like a lot of work, right? Who has time to add another thing to the list?
Stay with me, here. Building your personal brand is a great marketing tool. And it also happens to be a lot of fun. If […]

17 07, 2014

Get Your Emails Noticed and Opened

In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author reveals 13 tactics you can use to craft emails that your target market will want to open and read.

Let’s get right to […]

17 06, 2014

How to Make Guest Writing Work for You

Let me start this post by saying I know there’s a lot of controversy when it comes to guest writing these days, at least as it pertains to SEO (search engine optimization).

While Matt Cutts, spokesperson for Google, says that guest writing won’t help your SEO efforts, it does work as a tool to brand yourself and your […]