11 06, 2014

4 Ways to Beat the Big Guys

Case studies from small firms in America’s heartland provide the key to winning against large competitors.

How can small companies compete and win against behemoths? According to Paul Oyer, co-author of the newly published book “Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners,” a small size isn’t necessarily a handicap.

As research, […]

10 06, 2014

Simple Ways to Start Improving your Online Presence

In today’s mobile world, it is critical that Main Street businesses engage with their customers on a more frequent basis since many of their big box counterparts are already doing so.  But small business owners are struggling to take the next step to expanding their digital footprint, in large part because of most of today’s […]

9 06, 2014

Customer Relations: Why Honesty is Always the Best Policy

We’ve all been at the crossroads before where we have to decide whether to lie or tell the truth. For instance, “Honey, does this dress make me look fat?” or “Can you have that project to me by Monday?” tell the truth and face immediate backlash or lie to appease short-term objectives and cross […]

3 06, 2014

How to Come Up With 50 Topic Ideas in 30 Minutes

The core issue for many content marketers is this: How do I come up with article topics? Without topics, you have no articles, no content, and therefore no content marketing. It’s obvious that we need to figure out how to come up with topic ideas quickly and effectively.

That’s why I put together this brief […]

2 06, 2014

Online Reviews… Even The Bad Ones Are Good For Brands

For all of its ease and convenience, online shopping comes with one major drawback: uncertainty. The inability for a consumer to try on a pair of shoes or sit on a couch can mean the difference between a completed transaction and an abandoned shopping chart.

That is why online reviews are so important.

The benefits of […]

30 05, 2014

3 Keys to Providing Great Customer Service

When I launched my first company, at age 19, I had a dedicated phone next to my bed for customer calls. It often started ringing before dawn. Many of our customers were in other time zones. This second time, with my company Canva, I sleep until the alarm rings but customer service is still at the […]

9 05, 2014

Why a brand reinvention must be a collaborative effort

When Sanjay Khosla became president of Kraft Foods International in 2007, Kraft was ready to pull its Oreo cookies out of China. “For 95 years, Oreos were spectacularly unsuccessful outside the U.S.,” he told CMO.com.
ARTICLE HIGHLIGHTS:
A comeback is built on a framework for change that enables a leader to nurture a team to put […]

6 05, 2014

4 Strategies to Help Grow Your Business

As your small business grows and evolves, you’ll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and the occasional marketing makeover could be just what your brand needs to get back […]

30 04, 2014

3 Steps to Turning an Angry Customer into a Raging Fan

You don’t need to be a Zen master to turn a complaint into a win for your company. Here’s what your employees should know about handling dissatisfied customers.

A customer with a problem or a complaint should never be met with a pat answer, a resounding silence, or worse yet, an attitude from someone at your company. […]

23 04, 2014

25 Tricks For Effective Instagram Marketing

With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.

If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.
Instagram Marketing Tips […]