22 04, 2014

Tips For Building Brands From Scratch

“Brand” is one of the vaguer business terms out there. Everyone knows a good one when they see it and while excellent branding is important for a businesses’ success, it can be difficult to figure out what exactly a CEO’s role is in the brand creation and maintenance process. A business can only get […]

14 04, 2014

Social Video Marketing

Create Conversations and Build Customer Loyalty
Here’s a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.

It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability […]

11 04, 2014

How to Get Past Cold Calling

Cold calling is proven to lead to high levels of anxiety for at least 40 percent of sales people during their careers. That’s why every company should strive to get to the point where they can stop relying completely on cold calling and finally see hot leads coming down the pipeline.

Unless you become a giant […]

8 04, 2014

Is 100% Customer Satisfaction Achievable?

For This Company, Yes
Simplicity Sofas is a beloved company and their customer service philosophy is very simple:

They do whatever it takes to surprise and delight customers.
They make the furniture purchasing experience informative and enjoyable.
They deliver more than customers expect.

Simplicity Sofas is a furniture manufacturer in High Point, NC. and an eCommerce retailer specializing in furniture […]

7 04, 2014

Want to Cut Through the Noise?

Embrace the Idea of ‘Big’ Content.
There’s no use arguing with the fact that content marketing is here to stay. Almost all marketers, 92 percent, are using content, and 58 percent and 60 percent of enterprise and consumer companies, respectively, plan to increase their content marketing budget over the next 12 months, according to the Content Marketing […]

3 04, 2014

The Quickest Way to Deliver Your Message? Make It Visual.

Whether it’s connecting with customers, closing the deal with prospective clients, or promoting efficiency within your own operation, the quest to effectively cultivate and communicate your message is ongoing. One strategy that has recently gained traction is data visualization. Given today’s fast-paced, cut-to-the-chase world, this makes perfect sense. We want our information, we want […]

31 03, 2014

How to Craft the Perfect Email Subject Line

According to some estimates, more than 144 billion emails are sent every day—and, sometimes, it seems like every one of them lands in your inbox.

Even those of us who are tasked with creating email marketing campaigns aren’t immune to information overload: We all know what it’s like to be bombarded with email messages—all competing for […]

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    Insure Yourself Against Extinction by Building Your Personal Brand

27 03, 2014

Insure Yourself Against Extinction by Building Your Personal Brand

Many of the world’s best business leaders were born out of failed businesses. Knowing that there is a chance that the company you work for or own right now could someday fail, you need a strategy that can ensure your personal success no matter what cards your business is dealt. Let’s have a conversation […]

26 03, 2014

How to Spark Word-of-Mouth Marketing

Word-of-mouth advertising is 10 times more effective than a traditional ad, asserts Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On. But, contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online.

What makes people likely to talk about your business and share your digital content via email, social media, or face-to-face? […]

25 03, 2014

5 Ways to Embrace Word of Mouth in the Digital Era

The little black dress. Coca-Cola. The electric slide. These things are all classics, tried and true, integral parts of our culture in years past and just as important today. In the marketing world, amidst social media, blogs and TV and magazine advertisements, word of mouth marketing still reigns supreme as a classic marketing strategy […]