14 03, 2014

A Stellar Content Plan Can Lead to Business Success

Long gone are the days when a company could rely solely on traditional advertising. Now, every company, whether it’s a multi-billion dollar corporation or a local small business, needs to start investing in content as well.
If your company has a well thought-out content-marketing plan in place, you will start to see numerous benefits. Here’s […]

13 03, 2014

How to Build a Great Personal Brand

These days, your personal brand is as important as your resume. But defining–and communicating–your brand can be tricky.
Today, having a “personal brand” is virtually analogous to having resume–it’s essential, particularly for entrepreneurs. You have to not only be able to write about your experience but you need to be able to sell and market […]

13 03, 2014

6 Social Media Customer Service Mistakes to Avoid

Every day, millions of consumers share their experiences with brands on Twitter, Facebook, Instagram, Pinterest and other popular social networks. Companies have learned in recent years that making a good impression — or correcting a bad impression — on customers means listening to these social media conversations and meeting them where they are.

“Customers are […]

13 03, 2014

How to Break Through the Online Noise and Get Customers

There’s a lot of noise on the internet. Establishing yourself as an expert with relevant content can help you break through that noise and drive customer traffic.

With the rise of online and mobile-consumer businesses, online advertising has become extremely noisy and mediums like Google or Facebook ads are very expensive. A comparatively inexpensive and scalable way to rise above the fray is for a business […]

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    Reputación online: Cómo afrontar una crisis de imagen en la empresa

13 03, 2014

Reputación online: Cómo afrontar una crisis de imagen en la empresa

Toda empresa o marca que está presente en internet está expuesta a ataques o comentarios negativos, por lo que tiene que realizar un trabajo constante para controlar su reputación online e intentar que sea positiva.

No obstante, aunque este trabajo se haya desarrollado correctamente, siempre pueden surgir problemas que dañan nuestra imagen y, por tanto, nuestra reputación online.

Las crisis de reputación suelen surgir cuando una […]

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    FDA proposes updates to Nutrition Facts label on food packages

12 03, 2014

FDA proposes updates to Nutrition Facts label on food packages

The U.S. Food and Drug Administration today proposed to update the Nutrition Facts label for packaged foods to reflect the latest scientific information, including the link between diet and chronic diseases such as obesity and heart disease. The proposed label also would replace out-of-date serving sizes to better align with how much people really […]

12 03, 2014

Are Case Studies and Product Reviews Still Viable?

I recently read an article in which the author suggested focusing on reviews instead of case studies. The author cited research that indicated that 73% of marketers use case studies, and 65% feel they are an effective tactic.

He also cited Demand Gen Report’s 2013 B2B Content Preferences Survey that stated 92.6% of the respondents […]

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    Scouts Face Increasing Criticism for Policies, Partnerships Deemed Off-Brand

10 03, 2014

Scouts Face Increasing Criticism for Policies, Partnerships Deemed Off-Brand

The Boy Scouts and Girl Scouts of America seem like they would be the perfect all-American brands, but the children’s service organizatons have had their fair share of controversy.

In a continuation of the gay rights saga surrounding the Boy Scouts, Walt Disney recently announced that it would cut funding to the organization due to […]

7 03, 2014

Copywriting Tips and Tricks in a Digital World

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Christopher McMurphy – Enjoy!

As a marketing tactic, copywriting has been around since the days when the Mad Men of advertising were knocking back highballs in the afternoon. But times they do change, and the ad world has evolved dramatically since […]

6 03, 2014

7 Stupid Branding Mistakes Your Small Business is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.  But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.

It’s actually easier to […]